M&S Penny Bazaars were an innovative high street presence, inviting customers to come in to browse and to inspect the goods on open display, unlike most other shops where the goods were held behind the counter.

M&S Penny Bazaar Portsmouth 1927

The fixed 'price point' -  everything for a penny - was also a fresh approach, allowing customers a wide range of goods at an affordable price. 

M&S Penny Bazaar Jotter

M&S Penny Bazaar Hair Wavers

Glossary

Innovation - solutions that meet new needs, novelty, modernisation
Price Point - refers to the retail price charged for an item