CC41 (Civilian Clothing 1941) Mark for Marks & Spencer Garments
Clothes rationing started in June 1941. A coupon system was introduced for the purchase of clothing, based on the amount of fabric needed to make the garment. M&S textile technologists worked with the government to devise the specifications for Utility clothing - this helped to make sure that high quality standards were maintained. All Utility clothing carried the CC41 (Civilian Clothing 1941) mark. The M&S Company Archive holds one of the largest collections of Utility clothing in the UK.
Image: © M&S Company Archive