M&S Sell-by Label
Sell-by dates were first used at M&S in 1970, several years before they became compulsory. This new innovation was designed to make sure that foods were as fresh as possible when they reached the customer © M&S Company Archive
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Sell-by dates were first used at M&S in 1970, several years before they became compulsory. This new innovation was designed to make sure that foods were as fresh as possible when they reached the customer © M&S Company Archive